I was amazed by how much detail went into this book. "ASK" teaches you how to engage appropriately with your audience, shows you the best method for determining want your audience wants to buy, and how these methods can generate lots of sales. If you are in the marketing and sales business, this is a must read to take your company to the next level.

 
 

I have read this book so many times that I've lost count (at least 7). As the title suggests, it has 50 precise ways to be more compelling. Each chapter is only about 4-5 pages long, so it's excellent for short reading sessions. I recommend reading a single chapter a day to begin with. This method will help you to apply what you have learned.

 
 

This was one of the books which encouraged me to do what I am doing today. This book helped me launch my platform in a big way. Michael takes you step-by-step through every part of building an online platform. He has grown his to more than a half million subscribers.

 

The title doesn't suggest that this is a marketing book, but it is. In fact, it's one of my favorite marketing books of all time. It's all about the psychology of persuasion. Many of the "ninja tactics" you see in product launches and marketing campaigns today are a result of Cialdini's work. This is a Must-read for any marketer.

 

If you have been searching for a tactical guidebook to building a following around your big idea, then this is it. This book will give you step-by-step tips to make what you desire to become a reality. Dorie shows you how to take what you are naturally good at (your expertise) and produce something great around it.

 

Read this powerful book, and you will learn how to use WORDS THAT WORK. Luntz had led some of the most impactful marketing campaigns of all-time. The way we speak to one another (what we say and how we say it) impacts the way people respond to us. Luntz book is focused on how to achieve your personal goals by positively using words that bring about the desired outcome. This book should be a textbook used for courses offered in any communications curriculum.